The Jindo Hongju(liquor) is the best present to the King in Joseon era. The name of Heo, Jong who is the Gyeongsang provincial governor on 16th of King Sejo. His wife(Cheongju Han) knows the secret method of making Hongju. Therefore, she were handed down her descendants.The Daedaero Jindo Hongju Farm Association Corporation rediscovered the secret distillation method of jindo-hongju after many years of research from 1990 and achieved a license and obtained a manufacturing license in 1993. In present, the company now produces Jindo Hongju in a factory equipped with modern facility of a total automation process. And also, It was designated Cheongwadae's souvenir Liquor where is living place of the president in 2004.Hello!I would like to express my deep appreciation to all of our customers who have continued to show support and trust for Daedaero Farm Association Corporation. Under the management philosophy of delivering the highest quality, the best products and the lowest prices, our association has devoted continued efforts into meeting up to our customer's high expectations. As a result, we have introduced the 20% Soft Hongju, following the successful launch of the 40% Jindo Hongju in May 2, 2002. With a 1200-year history, the traditional Jindo Hongju boasts a beautiful red color and aesthetic beauty, a distinct aroma, a naturally changing color, aroma and taste that deepens with age, and a richer and softer taste than any other traditional alcoholic beverage in Korea. We will continue our commitment to high quality and low prices. We ask for you continued affection, and wish for your success and happiness.